DON’T TASE ME, BRO!

The Baron’s favorite brewery, Three Floyds, has apparently already sold out of their always hotly-anticipated Dark Lord Day tickets. The Dark Lord, one of the highest-rated beers on Earth, is only sold on April 24th during a festival hosted at the Three Floyds brewery in Munster, IN (though the Aleheads prefer to call it Muncie…Long Live the Hud!). Tickets went on sale early and were sold out in under 30 minutes. These “golden tickets” entitle the bearer to purchase one (1) 22-ounce bottle of The Dark Lord for $15.

Is it worth it? We have no idea…none of the Aleheads have gotten to sample the legendary brew. All I know is that people must get a little feisty at Dark Lord Day since this year, brewery officials have hired “a dozen officers with Tasers warmed and waiting.”

Taser-armed cops for an event in Munster, Indiana? I’m not gonna lie to you…that must be a hell of a beer.

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7 comments

  1. Magnus Skullsplitter · ·

    Fight on, fight on, dear old Muncie
    Fight on, hoist the Gold and Blue
    You’ll be tattered, torn and hurtin’
    Once the Munce is done with you
    Gooooooo Eagles!

    You know, for kids.

  2. Imagine that! A Muncie girl!

    Sure sure…

  3. Sudsy von Brue · ·

    Hudsucker Proxy love (and there’s plenty) notwithstanding, has a beer release ever so successfully become an annual event unto itself? Dark Lord sits atop a pantheon of greats, yet I am aware of no other brew that draws the attention and dedication of Aleheads from ’round the land. To Muncie of all places.

  4. Honestly, I think the locale has a lot to do with the popularity of the event. Much like the desert drawing people to Burning Man or small-town Cooperstown to the Hall of Fame…I truly believe part of the appeal of Dark Lord Day is the “journey”.

    Granted, Muncie isn’t exactly on the moon, but it’s enough of a challenge to get to and (I suspect) doesn’t have a whole lot else to maintain visitor interest. The combination of having to make a somewhat inconvenient trek and having nothing to focus on but Three Floyds, The Dark Lord, and your fellow Aleheads probably contributes quite a bit to the response the event has gotten.

    Imagine if a similar event were held surrounding the release of Brooklyn’s Black Chocolate or Sam Adams Imperial Stout. You’d stop by the brewery, sample the beer, chat for awhile…and then head out into New York or Boston to enjoy the myriad other cultural opportunities those cities provide. Muncie? You’re there for one reason. The beer. That’s not to say it isn’t a great beer…I’m sure it is. But I like to think it’s the journey to a small town in Indiana to mix and mingle with your fellow Aleheads that is 99% of the reason the event is so successful.

  5. Oh also, this is Thorstensen Finlandsen, who heads a radical splinter group of disgruntled investors.

  6. And that’s the story of how Slouch Sixpack drank way past sober to the forty-fourth pint at Three Floyds’ Dark Lord Day ’10, threw a glass at one of the Floyds, got tased, and then fell all the way down to the ground but didn’t quite piss hisself. Actually, he did piss hisself. You know, they say there was a monk with him that day who chugged from a forty-FIFTH pint? But that’s another story…

  7. [...] the highest-ranked beer on both BeerAdvocate and RateBeer and has been for years. Like the Dark Lord (the 3 Floyds offering we often discuss at Aleheads), Westy’s legend is due partly to its [...]

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