A few weeks back, Maxwell Arndt, co-founder of Swag Brewery asked if the Aleheads would mind helping him get the word out about his new venture. We get a lot of requests like this which is mildly amusing to those of us who remember when 10 hits a day on our site was a big deal.*
*Now we get more like 12 hits a day. Suck it, Google!
Anyways, I usually turn such requests down. We’re a little too self-righteous to serve as a PR machine for other companies and to be honest, why would any business really want to align themselves with us?
Nevertheless, Max persevered and eventually I caved. Swag is carving out a fascinating niche in the craft beer world and I think the existence of his company is pretty convincing evidence that craft has truly “made it”.*
*As if the existence of 2,000 American craft breweries wasn’t evidence enough.
You see, Swag Brewery is NOT a brewery at all. It’s a “beer outfitter”. Essentially, Max & Co. looked at the exploding craft world and said “other hobbyists like golfers and fishermen have outfitters, so why not craft beer?”
Swag sells hop-flavored beer candy, educational beer art, and craft beer-infused soaps amongst other beer-related items. If you’ve got an Alehead in your life and you’re petrified of attempting to buy them beer (seriously, it’s not worth the effort), then Swag is a great alternative.
Check out their site if you’re interested. And if you see something that strikes your fancy, Max has promised a 10% discount to our readers. Monitor out Twitter account for that discount code.