Category Archives: Beer Marketing
Brother Barley redefines what he considers “craft”. What’s your take?
Brother Barley unveils the best and worst brewery names in America. You didn’t ask, but we delivered.
It wouldn’t be a typical week for the Aleheads without another story about Big Beer buffoonery, this time in the form of a lawsuit filed in three states claiming that AB-InBev allegedly overstated the alcohol content in its beer. In a nutshell, the lawsuit claims that AB-Inbev’s various labels add extra water and CO2 to […]
A few months back, Bloomberg Businessweek published an article entitled “The Plot to Destroy America’s Beer” which outlined the drastic cost (and as a result, quality) cutting measures enacted by CEO Carlos Brito for many products under the AB InBev banner. It isn’t any news to craft beer lovers that their beer is sub par, […]
Brother Barley unveils the Top 100 Beer Names. Prepare to be mildly amused!
Quick question for you: what is responsible for the adoption of agriculture, the pyramids, antibiotics, the Sistene Chapel, antiseptic medicine, modern commerce, American colonization and independence, modern manufacturing, the end of child labor, and little girls being able to eat ice cream? If you guessed beer, you’re right. You’re pretty smart. Wow. I’m impressed. Or […]
Craft beer and beards. They go together like whiskey and bacon.
Mother reacts to Kid Carboy’s previous post and talks about being a female craft beer lover. She also reminisces about trying to gether friends into craft beer.
Brother Barley explores the beautiful, vibrant world of craft beer cans.
When a company is nice enough to send you free beer you have to review it, right? Then a review of Newcastle Summer Ale it is.
The newest Alehead weighs in on the bottle vs. can debate and how Woodchuck is joining the game. Also a little blip about CCBW…
AB InBev unveils their latest “craft beer killer” — Bud Light Platinum: Oaked Edition!
Hordeum details what he can remember from Hunahpu’s Day
Big Beer is trying to play you for a fool. Don’t let them.
Weyerbacher finally stops making Brother Barley’s eyes bleed.
Kid Carboy dissects a Bud Light Platinum Super Bowl commercial. Can you conjecture a guess as to whether he liked it or not?
If you read this blog on a regular basis, then chances are that you too have fantasized about ditching the rat race to start your own brewery, but most of us never get beyond the weekend home brewer stage and are forced to drown our “coulda, shoulda” sorrows in pints of the latest and greatest regional brew while checking email on our phones. One man who actually took the plunge and gave up a cushy corporate gig to pursue the dream of making the perfect beer is Rob Croxall, owner and head brewer of El Segundo Brewing Company, in El Segundo, CA.
The depths to which big beer will sink to lure in new (read: young) consumers has reached a new low this week…