Category Beer Marketing

SLY FOX 360 #FAIL

I fought the can, and the can won.

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WHAT IS CRAFT?

Brother Barley redefines what he considers “craft”. What’s your take?

THE BEST (AND LEAST BEST) BREWERY NAMES

Brother Barley unveils the best and worst brewery names in America. You didn’t ask, but we delivered.

TOP 10 NEW SLOGANS FOR AB-INBEV’S (ALLEGEDLY) WATERED DOWN BEER LINEUP

It wouldn’t be a typical week for the Aleheads without another story about Big Beer buffoonery, this time in the form of a lawsuit filed in three states claiming that AB-InBev allegedly overstated the alcohol content in its beer. In a nutshell, the lawsuit claims that AB-Inbev’s various labels add extra water and CO2 to […]

BUDWEISER BLACK CROWN AND THE INEVITABLE DOWNFALL OF AB INBEV

A few months back, Bloomberg Businessweek published an article entitled “The Plot to Destroy America’s Beer” which outlined the drastic cost (and as a result, quality) cutting measures enacted by CEO Carlos Brito for many products under the AB InBev banner. It isn’t any news to craft beer lovers that their beer is sub par, […]

THE BEST BEER NAMES REVISITED

Brother Barley unveils the Top 100 Beer Names. Prepare to be mildly amused!

BEER: FOR THE GOOD OF MANKIND

 Quick question for you: what is responsible for the adoption of agriculture, the pyramids, antibiotics, the Sistene Chapel, antiseptic medicine, modern commerce, American colonization and independence, modern manufacturing, the end of child labor, and little girls being able to eat ice cream? If you guessed beer, you’re right. You’re pretty smart. Wow. I’m impressed. Or […]

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