Category Beer Marketing
Brother Barley redefines what he considers “craft”. What’s your take?
Brother Barley unveils the best and worst brewery names in America. You didn’t ask, but we delivered.
It wouldn’t be a typical week for the Aleheads without another story about Big Beer buffoonery, this time in the form of a lawsuit filed in three states claiming that AB-InBev allegedly overstated the alcohol content in its beer. In a nutshell, the lawsuit claims that AB-Inbev’s various labels add extra water and CO2 to […]
A few months back, Bloomberg Businessweek published an article entitled “The Plot to Destroy America’s Beer” which outlined the drastic cost (and as a result, quality) cutting measures enacted by CEO Carlos Brito for many products under the AB InBev banner. It isn’t any news to craft beer lovers that their beer is sub par, […]
Brother Barley unveils the Top 100 Beer Names. Prepare to be mildly amused!
Quick question for you: what is responsible for the adoption of agriculture, the pyramids, antibiotics, the Sistene Chapel, antiseptic medicine, modern commerce, American colonization and independence, modern manufacturing, the end of child labor, and little girls being able to eat ice cream? If you guessed beer, you’re right. You’re pretty smart. Wow. I’m impressed. Or […]