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WHY HAVE BEER WHEN YOU *CAN* HAVE CIDER?

May 18, 2012

“The chalice from the palace has the brew that is true”

It has been trending for at least two years — craft breweries are not just bottling, but canning their most popular brews. There are can-fans (even canned craft beer festivals) and of course, opposers. Beer’s fruity cousin, cider, is no exception.

Though Woodchuck Cider doesn’t quite fit into the “craft” category, it does have a nearly cult-following. Woodchuck President and CEO, Bret Williams, announced May 1 that their amber hard cider would now be available in cans.
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20 Comments | Beer Industry, Beer Marketing, Brews in the News | Tagged: , , , , , , | Permalink
Posted by mothergueuze

THE BEST BEER LABELS

October 19, 2011

How an Alehead sees a map of America...

The craft brewing proliferation over the past few decades has increased the number of beers on package store shelves exponentially. With greater variety comes a greater need to differentiate your product. You can certainly do that by making better beer than your competition. Or by pushing the envelope with extreme beers. Or by developing new, unique styles. But one of the easiest ways to truly set your product apart from others is through the tried and true method of good marketing. Slap a pretty label on your bottles and all eyes will be on your beer. Granted, you need a good brew to keep the masses returning to your suds, but a great label is still one of the best ways to get your product sold in the first place. Read the rest of this entry »

32 Comments | Beer Marketing, Best/Worst | Tagged: , , , | Permalink
Posted by Barley McHops

KBS MADNESS

April 13, 2011

Few events bring out the alegeek in us better than the launch of a BeerAdvocate top 10 beer that’s only available once a year.  You need look no further than Dark Lord Day, a near-holy pilgrimage to the beertropolis of Munster, Indiana.  Or Brother Barley’s semi-conscious stagger to the hallowed monastery of Westvleteret.  And I’d be remiss if I didn’t mention the gracious invitation that Beerford McBrewin’ made to us last month to join him for happy hour in Portland (a 4-1/2 hour flight) to try Pliny the Younger.

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10 Comments | Tasting Notes, WTF | Tagged: , , , , , , , , , , , , , , , | Permalink
Posted by Commander Pint O. Chug

HE HATES THESE CANS!

August 30, 2010

Quick-hit post courtesy of Magnus Skullsplitter. Sir Magnus sent us a link to this nice little article explaining why canned craft beers are, in fact, superior to their more ubiquitous bottled brethren.

While I agree with everything said in the article (and I am 100% in favor of the canning revolution currently taking place amongst craft brewers), I would like to point out one thing that bottles still have over cans…namely, insulation.

Glass = excellent insulator.

Aluminum = incredibly bad insulator.

Simply put, bottled beer stays chilly quite a bit longer than canned beer. Sit outside on a hot, summer day with a can of beer and it will be steaming after about 5 minutes. A bottled version? You’ve got a lot longer before you’re drinking lukewarm brew.

Of course, if the canned beer is good enough…say an Oskar Blues Gordon…it should be empty before the first particle of sunlight even hits the metal.

2 Comments | Beer Culture | Tagged: , | Permalink
Posted by Barley McHops

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