Some things in life are predictable to the point of inevitability: yesterday the sun rose in the east, Coors tried to sell us a way to keep High Life colder, and Brew Dog was involved in a craft beer controversy. You might remember Brew Dog from such classics as their 41% ABV Sink the Bismark or their 1.1% ABV “Imperial Mild” protest beer Nanny State with “theoretical IBU’s” of 225, or perhaps their End of History beer packaged inside the carcasses of a dead rodents. They also made headlines by offering a Viagra beer to Prince William during the buildup to the Royal Wedding. Brew Dog love to push the boundaries of brewing and engage in activity that enhances their “Punk” reputation and ethos, and are masterful at generating publicity for their company through public controversy. Their latest foil (and not for the first time) is Britain’s largest consumer advocacy group, the Campaign For Real Ale (CAMRA). Read the rest of this entry »
My dear, sweet Brother Barley recently opined that Brew Dog has gone the way of the Fonz vis a vis “The End of History” – a 55% ABV monster tucked into taxidermied roadkill. The Professor readily agreed. Angry words were exchanged. Fists were thrown. A good cry was had by all. In the jury room of Aleheads opinion, therefore, your Baron shall undertake the role of Bob Cummings.