“Where you used to be, there is a hole in the world, which I find myself constantly walking around in the daytime, and falling in at night. I miss you like hell.” -Edna St. Vincent Millay
Breweries these days make a ton of one-off or or experimental beers. Sometimes these are an experiment with an eye toward establishing a new full-year or seasonal offering; occasionally to commemorate a special occasion (especially brewery anniversaries [brewniversaries?]); and sometimes just to entertain the brewers who are tired of brewing the same half-dozen beers time and again and want to challenge themselves (or show off their brewing chops). Often these beers show up at a brewfest or two, or maybe in the brewery’s home pub on tap. Sadly, many great one-offs disappear into the mist after a single batch, never to be seen again.
It’s also not uncommon for a brewery discontinue a regular offering, whether because they’ve concluded that consumer preferences have changed and it’s no longer selling well, or just to replace it with what they feel is a better beer. I know many a staple of my own fridge has quietly faded away, leaving a nostalgic hole where a beer that I associated with a particular time in my life used to be.
And so today we’re going to leave aside the forward-looking themes of past conundra and instead look fondly backward for a moment. Gentlemen, please tell us what discontinued beer you most wish would return to production. Read the rest of this entry »
Anheuser Busch buys Goose Island. The nation’s ale factories post another year of record double-digit growth. With craft beer booming and no end in sight, Brother Barley noted its inexorable creep into the advertising medium. As art imitates life imitates drunk, our favorite beers are making their way into the national Zeitgeist.
So take a trip with me to a magical world of blurry beers clipped from unauthorized movie and TV stills, won’t you? See if your favorite brew makes a cameo appearance. Read the rest of this entry »
Still can’t get enough self-righteous rambling about the Goose Island/Anheuser-Busch brewhaha? Then crack open a bottle, hit the play button and listen to a slightly tipsy Brother Barley, flat-out drunk Slouch Sixpack, and utterly meth-addled Herr Hordeum continue to beat this dead horse a week or two after its demise. We also touch on the wholly unsurprising cancellation of Brew Masters, Michigan’s latest PR disaster, and speaking of dead horses…an Australian man brings a horse back from the dead with beer! Good on ya, mate!
A couple days late on getting this one up, but ol’ Slouchie was in Tampa and I was in NYC which meant no one was back at the ranch to edit and post this steaming pile of Podshit.
For reasons beyond my feeble intellectual capacity to understand, we seem to only be successfully posting LiveChats for everyother episode of BrewMasters. While we did conduct a LiveChat for Episode 2, Magnus was slated to be the editor for that one and with his departure, we simply haven’t tackled it yet. As for Episode 4…it premiered while most of us were in New York for Magnus’s memorial service. So essentially we missed a show about one of the worst people on Earth while we were celebrating the life of one of the best.
We decided it would dishonor our friend’s memory not to continue traditions that he loved so dearly. And there were few things he enjoyed more in the past few months than mocking that douchiest of douchebags…Mr. Sam Calagione.* Read the rest of this entry »
Reality TV has tackled Dog Grooming, Ice Road Trucking, and Real Housewifing. If a profession can be video-taped, it’s fair game these days. So it was only a matter of time before some dimwitted TV exec said “Hey! You know what would be endlessly fascinating?!?! A show about craft brewing!!!”
Now, we here at Aleheads are, of course, champions of the craft brewing movement. And anything that shines the spotlight on the industry is OK by me. But can a television show about a small brewery really maintain dramatic tension and interest for an entire hour? After the pilot episode of the Discovery Channel’s Brew Masters, we have our answer.*