Well, that didn’t take long. I was hoping we wouldn’t be talking too much more about BrewDog’s The End of History, their ostentatious 55% ABV brew that came out recently. This will be a quick post, but I think should teach us all a lesson. Recognize when you’re in a pissing contest, and exit immediately.
Announced on July 22, The End of History has already sold out. And believe it or not, It’s already been topped. Just yesterday, a Dutch brewery named ‘t Koelschip (The Refrigerated Ship) claims to have produced a 120 proof beer (so 60% ABV) called “Start the Future.” My dutch is a little rusty, but I think by reading the website it’ll cost around 20 euros.
So it appears that “The End of History” was a flash in the pan, rather than a bold new standard. It seems like most around here won’t be disappointed, especially since Start the Future apparently isn’t in a rodent-themed package.
Well Aleheads, have at it. What does this mean? Will BrewDog fire back? Does anyone Care?