Anheuser Busch buys Goose Island. The nation’s ale factories post another year of record double-digit growth. With craft beer booming and no end in sight, Brother Barley noted its inexorable creep into the advertising medium. As art imitates life imitates drunk, our favorite beers are making their way into the national Zeitgeist.
So take a trip with me to a magical world of blurry beers clipped from unauthorized movie and TV stills, won’t you? See if your favorite brew makes a cameo appearance.
The cast of the hit Showtime dramedy rely on more than White Widow and Purple Kush to catch a buzz- from Andy’s t-shirt to Nancy’s suds of choice before a “Saved By The Bell” encounter she won’t soon forget, Stone beers like Arrogant Bastard and Pale Ale pop up constantly in the series.
Stone CEO Greg Koch (@StoneGreg) explained his company’s involvement thusly on the forums of BeerAdvocate:
No, I’m sure you’re not. However, we don’t (Pay for promotion). Not our style.We do provide them the beer however. We’ve got a great relationship with them and they’re awesome, creative people…just the sort that would like beer like ours!
This is a movie about teenagers who go into the woods looking pretty, drink a bunch of beer, and either die or crawl out of the woods as bloody zombies. The beer was not a causal factor. Stone Brewing makes an appearance in this one as well.
The State/ Reno 911
If you watched the Discover Channel’s Brew Masters, you may think (as I did) that Sam Calagione of Dogfish Head Brewing Co was so wildly narcissistic, he would never have any idea if someone was making fun of him- that goofy, unflappable grin would never waver, no matter how many verbal barbs were launched in his direction. Color me stupified, then, when I learned that Off-Centered Sam was buddies and ex-roommates of Tom Lennon and the rest of cutting-edge comedy troupe The State and Reno 911. Sure enough, Dogfish Head beers pop up in the series, as well as the feature film Reno 911: Miami! Rumor doesn’t have it that Lennon modeled the foppish and floppish Lt. Dangle from the vapid brewer.
Philly beer scribe Joe Sixpack (no relation, to my knowledge) caught up the improv group to clear the air about their deal with Sam C.:
Joe Sixpack: One of my pals, Sam Calagione, says hello.
Lt. Dangle: Sam Calagione! The only beer appearing in Reno 911!: Miami is Dogfish Head.
J6: I know that, and I actually fell out of my seat when I saw that. I was trying to figure out what the connection was. What, did you guys arrest Sam at some point?
Dangle: Yes, we did. It was part of his work-release program.
Deputy Junior: But it wasn’t a bribe!
Dangle: That’s right. People at home, did you know that you can donate things to your local police department? That’s not a bribe! There’s definitely stuff you can donate.
Junior: We won’t say that it will save your ass, but it won’t hurt at all.
Here’s a clip of the Reno crew cutting an uncomfortable DFH promo.
An extremely well-written and underrated show from my formative years, Northern Exposure and its signature suds house The Brick showcased northwest craft brew way before it was cool. If you saunter up to Holling’s bar, order an Full Sail to fit in with the locals… or if you’re looking for a treat, there’s Alaskan Smoked Porter in the back cooler.
As is true in much of the southeastern US, Abita is in full effect at Merlotte’s. Here’s the draft list thus far:
Hey- not the greatest draught list in the world, but it sure beats drinking that fake blood crap. And the waitress seems like she can read my mind!
The 40 Year Old Virgin
The rakish Paul Rudd pounds a Sierra Nevada Pale Ale:
This grind house everything-xploitation flick makes fun of everything, especially itself. Except beer. These lovely ladies get their party on with some of Texas’ own Shiner Bock.
And, hairwhip time. Note the Shiner Bock strewn across the porch.
Word on the interwebs is that everyone’s favorite Vatican Warlock chugged Corona and Sam Adams on the set of his defunct sitcom to stay in character. This was the best I could find. As you might expect, one can only search for Charlie Sheen images for a certain amount of time before it starts to do permanent damage.
Catch and Release
I don’t know what this is. I’m told it has Kevin Smith of Clerks fame. I’m told it has New Belgium beer. That is all.
This is a bizarre show- a comedy that’s not funny, a drama that’s not compelling. Fortunately Thomas Jane knocks back awesome Michigan brews like Bell’s Two Hearted Ale and Founder’s Double Trouble, while his characters tries to accept the fact that he has a gigantic penis.
Parks and Rec
Set in the Hoosier State, this Amy Poehler sitcom kick back from all the recreation with Dragonfly IPA from Upland Brewing in Bloomington.
Men of a Certain Age
Reader herbert B friendly, himself a man of a certain age, pointed out that a disheveled Ray Romano pounds some Oskar Blues Dale’s Pale Ale poolside in this TNT drama. Guess I’m already that certain age… mmm, Dale’s.
So there ya go, couch potatoes. Have any other good ones that I missed? Email me at firstname.lastname@example.org or comment below.