THE BREWER’S PLEDGE

I promise to focus on the quality of my product above all else.

I promise to focus on the consistency of my product above all else but quality.

I promise to primarily brew all-malt beer. The only adjuncts I will use will ADD flavor to the beer, not subtract from it.

I promise to attempt to work out any naming rights or legal issues with other breweries the old-fashioned way, with a conversation and a handshake. If that approach fails, only then will I pursue legal action.

I promise to NEVER align my brewery with any company that mass-produces an adjunct lager.

I promise that I will align myself with distributors and retail outlets that share my principles and support the craft beer industry.

I promise to create attractive labels and graphics for my beers. If I don’t have the skills to do so, I promise to hire an actual graphic designer to handle it.

I promise to come up with funny and/or catchy names for my beers….but nothing so weird that people are uncomfortable ordering it in a bar.

I promise to expand my operations only after I believe I’ve best served my local market.

I promise that I will seek funding from individuals or companies that share my vision.

I promise to minimize my brewery’s carbon footprint and to be a good steward of the environment.

I promise to participate in collaborations with other breweries when time permits.

I promise to help advise and support new breweries as I was advised and supported by older ones.

I promise to innovate, experiment, and attempt to create positive change in the brewing industry.

I promise to never put the bottom line ahead of my product or my patrons.

I promise to never skimp on ingredients or make cost-saving substitutions that could negatively impact my beer.

I promise to participate in the “Brotherhood of Craft Beer”.

I promise to do everything in my power to make any special release events go as smoothly and efficiently as possible.

I promise that I will not attempt to speak for the entire brewing industy.

I promise that I will not put myself above my brewery.

I promise that I will stand by my beer. If it does not live up to my standards, I will refund or replace it.

I promise that I will treat my patrons with respect, answer their e-mails and phone calls as time allows, and take their criticism and compliments seriously.

I promise that I will never forget those patrons that supported me in the difficult, early years.

I promise to have at least a halfway decent website.

I promise to have a clean, hospitable, and friendly taproom.

I promise to sell cool schwag.

I promise to keep my prices reasonable relative to the cost of producing my beer.

I promise to try using wild yeasts, barrel aging, and unusual hop varietals at least once.

I promise to never be satisfied with my beer. It can always be better.

I promise to drink offerings from as many other breweries as I can and to talk with as many other brewers as I can so as to continue learning my craft.

I promise to never stop loving what I do.

I promise all of this in the name of father water, mother yeast, sister hops, and brother barley.

Sincerely,

___________________________

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12 comments

  1. I promise to put the brewed on date on my bottles so beer drinkers can know when it’s fresh.

    I promise to clearly make ABV available both on my bottles and on my website.

    I promise to speak plainly about my recipes to homebrewers – they can’t make craft it as well as I can anyway, so what’s the harm in telling them the hop schedule.

  2. i agree with all of that except the added ‘bottled on date’. Those machines are incredibly expensive and not in the budget for most small guys.
    just know us small guys have a incredibly fast turn over rate.
    Slainte!

  3. I promise to have at least one session beer and at least one Imperial-something-or-other available in my taproom.

    What’s up, Jason? Are we going to see that Devil Bird Holiday Ale in Pittsburgh?

  4. Kid Carboy Jr. · · Reply

    Yeah, the bottling date is more important for the big boys. A small brewery like Half Acre in Chicago, on the other hand, operates with a weekly goal of “try not to run out of beer.” Freshness is one thing they never have to worry about.

  5. “I promise to have a clean, hospitable, and friendly taproom.”

    I would love to pledge to that, but unfortunately our state (Mississippi) prohibits selling or sampling of beer on brewery premise.

  6. We’ll give you a mulligan, Lucky. Hopefully with Alabama’s recent changes to the taproom laws, Mississippi will soon follow suit.

    Alabama and Mississippi, #49 and #50 in ALL your meaningful state rankings! Huzzah!

  7. I guess I hear you guys on the expense of the bottled on date, especially with regard to smaller breweries. I never really have to worry about Good People IPA (here in Alabama) getting old. But with Sweetwater, for instance, I’ve had IPAs that were clearly past their prime (and I really like that beer).

  8. Don’t hold your breath Barley McHops – we’re voting on the definition of a “person” today, so it may be a while before “taproom” is brought up in committee. Constitutional amendments aside, that nor any other issue will stop us from doing our damnedest to modernize Mississippi beer laws.

    The “bottled on” date is handy for beers that are distributed across state lines, more specifically states that are not adjacent to the state where said brewery is located. As for smaller microbreweries, I concur with Kid Carboy Jr.

  9. beer-miester · · Reply

    I promise to spread the craft beer word though out the land and make converts from the giant, low taste breweries!

  10. Good thought, beer-miester. We’ve laid out a pledge by which we’d like to see brewers abide. Maybe we need an Alehead pledge as well.

    1. beer-miester · · Reply

      your right Slouch.. forward thinking on my part!

      OK, here is a brewers promise …to have some fine craft beer girls….on tap for our viewing enjoyment… and some hunky craft beer guys for the ladies… I submit this because it is serious fun to have visuals while slurping on a quality craft beverage and visiting the brewery web sites…. Plus, I think you people cover the righteous pledges very thoroughly!

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