I promise to focus on the consistency of my product above all else but quality.
I promise to primarily brew all-malt beer. The only adjuncts I will use will ADD flavor to the beer, not subtract from it.
I promise to attempt to work out any naming rights or legal issues with other breweries the old-fashioned way, with a conversation and a handshake. If that approach fails, only then will I pursue legal action.
I promise to NEVER align my brewery with any company that mass-produces an adjunct lager.
I promise that I will align myself with distributors and retail outlets that share my principles and support the craft beer industry.
I promise to create attractive labels and graphics for my beers. If I don’t have the skills to do so, I promise to hire an actual graphic designer to handle it.
I promise to come up with funny and/or catchy names for my beers….but nothing so weird that people are uncomfortable ordering it in a bar.
I promise to expand my operations only after I believe I’ve best served my local market.
I promise that I will seek funding from individuals or companies that share my vision.
I promise to minimize my brewery’s carbon footprint and to be a good steward of the environment.
I promise to participate in collaborations with other breweries when time permits.
I promise to help advise and support new breweries as I was advised and supported by older ones.
I promise to innovate, experiment, and attempt to create positive change in the brewing industry.
I promise to never put the bottom line ahead of my product or my patrons.
I promise to never skimp on ingredients or make cost-saving substitutions that could negatively impact my beer.
I promise to participate in the “Brotherhood of Craft Beer”.
I promise to do everything in my power to make any special release events go as smoothly and efficiently as possible.
I promise that I will not attempt to speak for the entire brewing industy.
I promise that I will not put myself above my brewery.
I promise that I will stand by my beer. If it does not live up to my standards, I will refund or replace it.
I promise that I will treat my patrons with respect, answer their e-mails and phone calls as time allows, and take their criticism and compliments seriously.
I promise that I will never forget those patrons that supported me in the difficult, early years.
I promise to have at least a halfway decent website.
I promise to have a clean, hospitable, and friendly taproom.
I promise to sell cool schwag.
I promise to keep my prices reasonable relative to the cost of producing my beer.
I promise to try using wild yeasts, barrel aging, and unusual hop varietals at least once.
I promise to never be satisfied with my beer. It can always be better.
I promise to drink offerings from as many other breweries as I can and to talk with as many other brewers as I can so as to continue learning my craft.
I promise to never stop loving what I do.
I promise all of this in the name of father water, mother yeast, sister hops, and brother barley.