10 REASONS YOU SHOULD SUPPORT MISSISSIPPI’S 2ND CRAFT BREWERY

I know, I know. There are a lot of breweries that have tried to raise money on Kickstarter. I know that funds are tight, the economy remains in the dumps, and we are most likely spiraling towards the collapse of modern industrial civilization. I know all this. Still, you should consider pledging some money to help our friends get Lucky Town Brewing off the ground. Brother Barley and I interviewed them last month, and here are ten damn good reasons for you to consider helping them out.

 

Plus in a peak oil, post-apocalyptic world, money will most likely hold no value. You might as well spend it now.

1. Mississippi makes Alabama’s beer laws look progressive.

It’s the final frontier for craft beer. 5% maximum ABV. Homebrewing is illegal. Self distribution is illegal. Thinking about beer is illegal. I think. Anyways, it’s bad. What do I look like, a lawyer?

2. There is only one (1!) production brewery in the state.

Lazy Magnolia. I like their Southern Pecan, but this is fucking ridiculous. Portland has 35 or-so breweries. I’m pretty sure this state can support another.

3. They are good people.

I know most craft people are good people, but still.

4. Homebrewing is illegal!

Homebrewers are not allowed to pitch yeast; only cook wort. Lucas, the brewmaster, has been cooking wort for nine years. Imagine how badly he wants to (legally) pitch yeast.

Despite that, there was a homebrew competition that took place next to the governor’s mansion that drew 3000 people last year. This is a market that is ready to explode.

5. Interesting beers.

Jalapeno Smoked Stout. Maple Brown Sugar Oatmeal Stout. The Flare Incident. Hop Fiasco. Have I tried them? No. Do I want to? Yes.

6. They know how to party.

Lucas burned his front yard down after a long day of homebrewing by setting off a signal flare. No beer was damaged during the Flare Incident (which would have made it a Flare Accident)

7. Lucky Town is a translation of Gluckstadt, (MS).

Lucas’s hometown, and also a famous German brewing town. There is a poetic quality to all this.

8. Pretty girls are involved.

Angela Blackburn, their Events Coordinator, was the first female to appear on our podcast. LJ fulfills a role with the brewery that is unclear to me, but she says a lot of raunchy stuff on Twitter and she loves beer. Does this make their beer better? No. Is this behavior we want to encourage? Yes.

9. Sweet video.

They put a crapload of time and effort into it. Go watch it.

10. A bunch of cool gifts are available for helping them when they really needed it.

So go do it.

Here’s the Kickstarter link. Be generous, and let them know the Aleheads sent ya.

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10 comments

  1. Wow, what a fantastic video on the Kickstarter site. Hope these guys get the money they need because they’ve sure got the marketing side down.

  2. I got a few bucks on it. Anyone that damages personal property and risks harming loved ones in the name of beer is a-ok in my book. It is really too bad that these states don’t see craft breweries for the potential jobs and tourism revenue that they bring to areas, rather than taking such a teetotaler stance on anything that has anything to do with alcohol. Also, it has been proven* that states with higher concentrations of craft breweries have lower rates of obesity and illiteracy. You hear that Mississippi?? Best of luck to you, Lucky Town!

    *this has not been proven.

  3. I just donated. I want to try The Flare Incident someday.

  4. Cas Beerouac · · Reply

    I’m a little sensitive about #3…but I’ll let it slide because of #8. And the others too, but mostly #8.

  5. Ha… yes, they are not good people as in “Good People Brewing Company”, brewers of many fine beers like the Snake Handler DIPA. They’re, well, just good people. Thanks for the clarification, Cask.

  6. #8 is definitely my favorite!

  7. Cas, don’t let them fool you – we’re not that good. But we do make damn good beer, and we’ll prove that to you soon enough.

  8. Thanks Jimmy for the kind words and Kid Carboy Jr for your contribution. The Flare Incident will be one of our first beers to roll out, so it may not be too much longer before you get to try it.

    1. Tommy Twelve Pack · · Reply

      For the last time, leave the YellowHammer state out of it. Our laws are less-restrictive than anyone around us, yes, including big bad Atlanta.

      And yes, homebrewing is illegal but never enforced. You can buy supplies. But you will have to fight the Constitution on self distribution (see Al Capone)and is not legal in any in any state I know of. Of course, the Second Amend does not seem to matter to a few states……

  9. […] few months back we highlighted the Lucky Town Brewing Company and their quest to bring craft beer to Mississippi, a state with only one existing brewery. You craft beer lovers out there responded with your livers […]

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